People First Retail · Believe · Deliver · Succeed
Based in Galway, working across Ireland and the UK. I help retailers turn task-focused teams into confident, customer-focused ones, through consulting, team training, 1:1 coaching and mystery shop audits, all measured by KPIs and real shopfloor results.
15+ years building retail teams on the shopfloor
Programmes measured by KPIs, not attendance
Working with retailers across Ireland & the UK
“Our mystery shop scores climbed from 65% to 90%, and our team finally felt confident on the floor.”
Twelve months on site with the Reens team in Cork, joining up two teams who’d been working in silos, building EI & coaching skills, and giving the Supervisor a daily operating rhythm. Read the full case study →
Trusted by
A sample of the retailers and partners I’ve worked with across Ireland & the UK.
The story retailers tell me again and again, four versions of the same shopfloor.
“My managers are drowning with no coaching time.”
“We trained them, it didn’t stick.”
“Every store delivers a different experience.”
“Sales are walking out the door.”
The shift happens the moment a manager coaches in the moment, and a team member steps up because someone finally believed they could.
Most providers deliver training. I build capability. Everything I do is grounded in real retail environments, measured through KPIs and mystery shop results, embedded over time through shopfloor coaching, daily briefings, and manager-to-team handover.
Borrowed belief is what I lend your managers until they can coach their own teams. Belief, then habit, then culture. That’s the sequence, and it’s what moves scores on a scorecard and customers in a queue.
Read the full philosophyPeople first. Product second.
Believe. Deliver. Succeed.
What I offer
Pillars that compound, most programmes blend two or three depending on where your team is right now.
01 · Consulting
I work closely with retail organisations to identify what’s impacting performance: customer experience, leadership capability, operational consistency. Store audits, discovery sessions, customer journey mapping, KPI analysis, and a tailored strategy built around your reality.
Consulting services
02 · Team Support
I support store and area managers directly in their environment, helping them apply what they’ve learned in real time. Shopfloor coaching, daily briefing structures, role plays and scenario-based learning, all designed so managers lead teams, not tasks.
Team support services
03 · Ongoing Coaching
Structured coaching for individuals and teams to build confidence, accountability and leadership capability. 1:1 coaching for leaders, team coaching sessions, coaching-skills development so managers can coach their own teams, and ongoing support to embed behaviours and habits.
Coaching programmes
04 · Assessments & Audits
Structured assessments that shape everything else. Mystery shopping across the full customer journey, store and operational audits, DISC psychometric leadership assessments, and KPI performance reviews. Detailed reports and a consultation, never a PDF dropped in your inbox.
Assessments & audits
The mystery shop framework
The structure I audit, coach, and measure against. Every training programme maps to this.
Team presence, merchandising, out-of-stocks, layout, windows & signage.
Open questions, discovering needs, people first, product second.
Tailored recommendations, features & benefits, upsell, basket growth.
Closing the sale, CRM sign-up, aftercare, the reason they return.
Louise has this way of making a team believe they’re capable of more, and then they are. Our customer engagement scores shifted inside eight weeks.
The difference with Louise is she doesn’t just train, she comes back and holds us accountable. That’s what makes it stick.
Our daily briefings completely changed. The team walks onto the shopfloor with a plan now, and the customers feel it.
The idea behind Louise’s TEDx talk, and every engagement she runs. Confidence is not a personality trait. It is a build, and leaders can lend it.
Shopify data shows 66% of consumers want more meaningful experiences, and 81% will pay more for them. What that means for bricks-and-mortar in 2026.
Zone mapping, daily briefings, DISC and onsite coaching, how a Cork pharmacy joined up two teams and shifted the score on the door.
A thirty-minute discovery call on Zoom. Bring one team performance question, leave with a view of what would move the needle.
Book a discovery callNo prep needed. No proposal follow-up unless you ask for one.
